Business Speak

Exit 30 Sec TV spots. Hello 'Digital Commercials'.

By Prabhakar Mundkur

26th, Aug 2016

Exit 30 Sec TV spots. Hello 'Digital Commercials'.       I chanced upon  what  I thought was a rather strange usage when I saw the words 'digital commercial' in one of the Indian advertising trade magazines on the internet today.  Did they mean an ad on YouTube I silently thought, as I read ...

Read More...

Brand Buzzar

Branding in Education - Role of social media and technology

By Arvind Passey

18th, Aug 2016

Branding in Education - Role of social media and technology   Why are private universities and institutes so popular? Why is it that even my maid’s daughter had LPU, Sharada, and Amity in her mind? Why is it that some colleges that are dedicated to produce involved professionals remain hidden from the ...

Read More...

Brand Buzzar

NRIs travel to India to remain connected to their roots.

By Ashwani Singla

18th, Aug 2016

It’s all about loving your family.     Karan Johar is a master film maker and his astute understanding of the Indian ‘desi’ made his films blockbusters both India and in markets where Indian diaspora resides in large numbers.  Taking  a  cue  from  DDLJ, Kabhi Alvida Na Kehna, Kabhi Khushi Kabhi Gham, we ...

Read More...

Brand Buzzar

Retail Therapy - India's lovin' it !

By Juhi Chaturvedi

18th, Aug 2016

There was a time, a decade ago or so, when my sister moved to US, followed by the annual visits by my mum. Every visit will bring her back harping about the Walmart’s , Cosco’s, and the Sam’s club of the USA, with endless options of food, grocery, apparel…a pin, ...

Read More...

General

The teacher as a student

By Vikas Mehta

5th, Aug 2016

For the past few weeks I had become a student again. I spent almost 4 weeks at various business schools in Hyderabad and Pune. Ostensibly I was teaching. But actually I was learning. Interacting with post graduate students on the cusp of starting a career or charting out on their ...

Read More...

Fill in your details & we will get back to you

Want More?

Subscribe to Marketing Buzzar and get direct access to our Expert Mentors to answer any of your questions.